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Force-field Analysis
Creative tools > Force-field Analysis When to use it | How to use it | Example | How it works | See also
When to use itUse it to understand the forces for and against an idea. Use it to explore how people may oppose or support an idea.
How to use itDraw the outline diagramDraw a line down the middle of the page and put the idea or situation to be considered above the top of the line. Write 'for' and 'against' either side of the line. Plot opposing forcesSeek forces for and against the idea or situation, writing these on the appropriate side of the line. Show the significance of these forces with an arrow, where the length indicates the size of the force. You can use logical or creative methods to identify these forces, as appropriate to the situation. If the situation is understood, then logic is appropriate. However, many uses of the force-field is in considering future possibilities, in which case a creative approach is most effective. Draw conclusionsStudy the diagram, considering the forces identified there and ask questions such as:
ExampleA team at a steel mil are seeking to save money. They come up with a consolidation idea, but know that it may be opposed, so they use Force-Field Analysis to explore reasons why the idea will or will not be supported.
How it worksSometimes there are not clear and simple reasons why an idea is useful or otherwise - the pros and cons are more uncertain and possibly distant forces. 'Force' is a metaphor that everyone viscerally understands. Length of arrow is already used in mathematics for vectors that indicate the size of a force. See also
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