Tools for defining the problem

Creative tools > Tools for defining the problem

Defining the problem is the first step of solving a creative problem. This is a very important stage, as changing the problem definition will change the solution. These tools help you to look at the problem in different ways and hence consider alternatives for the problem definition.

• Breakdown: Decomposing to find the area of optimal focus.
• CATWOE: A checklist for thinking about problems and solutions.
• Challenge: Challenge any part of the problem.
• Chunking: Take a higher or more detailed view.
• Context Map: Mapping the overall problem domain.
• A Day In The Life Of...: Seeing things as they are experienced.
• Is − Is not: To scope out boundary of problems.
• How to: Frame statements as 'How to' to trigger focused thinking.
• The Kipling method (5W1H): Ask simple questions for great answers.
• Moment of Truth (MoT) Analysis: Finding vulnerable customer moments.
• Positives, Negatives: Look at both problems and benefits.
• Problem Statement: Getting a clear statement of what you are trying to achieve.
• Purposing: Finding the real purpose of what you are doing.
• Reversal: Looking at the problem backwards.
• Storyboarding: Creating a visual story to explore or explain.
• Value Analysis: Finding a high-value focus for innovation.
• Visioning: Creating a motivating view of the future.